Dalat Wonder Resort

Dalat Wonder Resort's Strategic Communication Campaign

1.⁠ ⁠The Brand Story

While Vietnam's tourism bounced back in 2023, Dalat Wonder Resort faced a challenge. Dalat Wonderland amusement theme park was frozen by COVID19 immediately after completion. Seeking to revive the massive project, rebuild visitor traffic, and unlock revenue, management partnered with Marcoms to execute a comprehensive, strategic turnaround.

2.⁠ ⁠Scope of Work

To address the client's core problem, Marcoms established an integrated multi touchpoint marketing campaign, combining the power of traditional and digital media:

Strategy to Promote Dual-Service Packages (Accommodation & Entertainment Combos)

•⁠ ⁠Repositioning: Changing the communication message to transform Dalat Wonder Resort into an "All-in-one destination."

•⁠ ⁠Value Optimization: Focusing on promoting premium resort packages combined with all-inclusive experience tickets at Dalat Wonderland to increase customer value and optimize revenue per touchpoint.

Social Media Management

•⁠ ⁠Restructuring: Revamping content and visuals across Fanpages, Instagram, and TikTok with a youthful, inspiring style.

•⁠ ⁠Creative Content: Building a repository of creative content (Visuals & Short Videos) introducing "million-view" check-in spots, games, experiences at Wonderland, and European-standard resort spaces.

Reportage & PR Media

•⁠ ⁠Television Coverage: Collaborating with HTV9 to produce high-quality reportage, affirming the resort's reputation and international-class service quality.

•⁠ ⁠Press Coverage: Extensive coverage in top prestigious newspapers like VnExpress, Tuoi Tre, Thanh Nien, and Kenh 14 to reach family and corporate (MICE) customer segments.

KOLs, Influencers & Community Leveraging

•⁠ ⁠Community Engagement: Partnering with the largest tourism communities in the city, such as Ghiền Đà Lạt and Đà Lạt Review, to create trending posts, attracting thousands of organic discussions.

•⁠ ⁠Experiences: Organizing Fam Trips/Press Trips to invite top KOLs, Influencers, and Travel Bloggers to experience the resort firsthand, check-in, and share authentic reviews on social media.

Partnering with Local Tourism

•⁠ ⁠Local Integration: Proactively integrating Dalat Wonder Resort into major events of the Dalat Flower Festival, working closely with the Dalat Department of Tourism to elevate the brand's position as a must-visit tourism icon of Lam Dong province in 2023.

3.⁠ ⁠The Results

The seamless combination of well-planned strategy and Marcoms's execution delivered the results for Dalat Wonder Resort in 2023:

•⁠ ⁠Combo Sales: Accommodation and Wonderland entertainment combo packages saw continuous growth during weekends and peak travel seasons. The Wonderland complex officially transformed into a premier entertainment check-in spot in Da Lat.

•⁠ ⁠Brand Affirmation: Appearances on HTV9 and the front page of VnExpress solidified strong trust from corporate clients, resulting in large contracts for Company Trips and Team Building events at the resort.

•⁠ ⁠Contributing to Provincial Tourism Recovery: Highly appreciated by the Dalat Department of Tourism for actively contributing to promoting the tourism image of the "City of Flowers" during the post pandemic recovery phase.

Dalat Wonder Resort's Strategic Communication Campaign

The Brand Story

While Vietnam's tourism bounced back in 2023, Dalat Wonder Resort faced a challenge. Dalat Wonderland amusement theme park was frozen by COVID19 immediately after completion. Seeking to revive the massive project, rebuild visitor traffic, and unlock revenue, management partnered with Marcoms to execute a comprehensive, strategic turnaround.

Scope of Work

To address the client's core problem, Marcoms established an integrated multi touchpoint marketing campaign, combining the power of traditional and digital media:

Strategy to Promote Dual-Service Packages (Accommodation & Entertainment Combos)

•⁠ ⁠Repositioning: Changing the communication message to transform Dalat Wonder Resort into an "All-in-one destination."

•⁠ ⁠Value Optimization: Focusing on promoting premium resort packages combined with all-inclusive experience tickets at Dalat Wonderland to increase customer value and optimize revenue per touchpoint.

Social Media Management

•⁠ ⁠Restructuring: Revamping content and visuals across Fanpages, Instagram, and TikTok with a youthful, inspiring style.

•⁠ ⁠Creative Content: Building a repository of creative content (Visuals & Short Videos) introducing "million-view" check-in spots, games, experiences at Wonderland, and European-standard resort spaces.

Reportage & PR Media

•⁠ ⁠Television Coverage: Collaborating with HTV9 to produce high-quality reportage, affirming the resort's reputation and international-class service quality.

•⁠ ⁠Press Coverage: Extensive coverage in top prestigious newspapers like VnExpress, Tuoi Tre, Thanh Nien, and Kenh 14 to reach family and corporate (MICE) customer segments.

KOLs, Influencers & Community Leveraging

•⁠ ⁠Community Engagement: Partnering with the largest tourism communities in the city, such as Ghiền Đà Lạt and Đà Lạt Review, to create trending posts, attracting thousands of organic discussions.

•⁠ ⁠Experiences: Organizing Fam Trips/Press Trips to invite top KOLs, Influencers, and Travel Bloggers to experience the resort firsthand, check-in, and share authentic reviews on social media.

Partnering with Local Tourism

•⁠ ⁠Local Integration: Proactively integrating Dalat Wonder Resort into major events of the Dalat Flower Festival, working closely with the Dalat Department of Tourism to elevate the brand's position as a must-visit tourism icon of Lam Dong province in 2023.

The Results

The seamless combination of well-planned strategy and Marcoms's execution delivered the results for Dalat Wonder Resort in 2023:

•⁠ ⁠Combo Sales: Accommodation and Wonderland entertainment combo packages saw continuous growth during weekends and peak travel seasons. The Wonderland complex officially transformed into a premier entertainment check-in spot in Da Lat.

•⁠ ⁠Brand Affirmation: Appearances on HTV9 and the front page of VnExpress solidified strong trust from corporate clients, resulting in large contracts for Company Trips and Team Building events at the resort.

•⁠ ⁠Contributing to Provincial Tourism Recovery: Highly appreciated by the Dalat Department of Tourism for actively contributing to promoting the tourism image of the "City of Flowers" during the post pandemic recovery phase.